- Elon Musk's super PAC has spent over $200,000 on advertising on X.
- That's generated nearly 35 million impressions, according to X ad data.
- It's the latest instance of business and politics overlapping for Musk.
Elon Musk's super PAC has spent hundreds of thousands of dollars to promote content on X, underscoring how the billionaire businessman's politics and business ventures are continuing to collide.
According to the most recently available ad revenue data from X, the social media company that Musk bought in 2022, Musk's "America PAC" has spent $201,021 on advertising since early July.
The PAC, which used the handle @theamericapac before assuming the handle @america earlier this month, has generated nearly 35 million impressions, or views, according to the data. All of the ads have been targeted toward users in swing states, including Arizona, Nevada, Pennsylvania, Michigan, Wisconsin, Georgia, and North Carolina.
America PAC's most widely viewed promoted post, per the data, accuses Vice President Kamala Harris of turning Georgia "into a border state" and urges viewers to not let Harris "burn our country."
It includes to link a voter registration website run by the PAC, and has been seen more than 3.1 million times.
Kamala Harris turned Georgia into a border state, hurting our economy and Georgia jobs, and now crime is on the rise.
You can put a stop to Kamala’s chaos. Make your plan to vote today and help President Trump win Georgia and secure the border!
— America PAC (@theamericapac) September 1, 2024
A spokesperson for America PAC declined to comment. WIRED first reported on the spending on Monday.
The revenue that X is making from America PAC is relatively small, and given that Musk has poured at least $75 million of his own money into the venture, he's far from making any sort of profit.
But the billionaire businessman has his eye on an even bigger prize: the election of Donald Trump.
If Trump is elected, Musk is set to have greater influence over the government, including via a "government-efficiency commission" proposed by Musk that the former president has pledged to adopt if elected.
America PAC has spent over $100 million to elect Trump, as well as at least $10 million on over a dozen House GOP candidates.
Over the weekend, Musk announced that he would award $1 million every day to registered voters in swing states who sign his petition, which some legal experts believe could be illegal.